OctaFX is a popular trading app that enables users to trade assets on embedded trading platforms and track their performance on various instruments. The client's goal was to gain more new users and boost deposit. The client wanted to apply a CPA model and focus on the af_realtime_activation (FTD) event to ensure traffic quality. The metrics they focused on included click-to-install rate, registration rate, and redeposit rate.

The marketing team used DSP and in-app traffics to optimize the campaign in real-time. They focused on the metrics strictly to ensure traffic quality and drive results. The campaign aimed directly at the FTD event and optimized the campaign to increase the click-to-install rate, registration rate, and redeposit rate.

The marketing team exceeded the client's expectations by delivering the following results:

- Click-to-install rate: 0.12%+
- Install-to-registration rate: 15%+
- Redespanosit rate: 30%+
- Daily event volume: 100+

Using DSP and in-app traffics and optimizing in real-time helped the marketing team achieve the client's goals. The team's focus on the metrics ensured traffic quality and drove results, exceeding the client's expectations.