Moj Lite + is an entertainment app based in India that provides users with a platform to showcase their creativity through short videos. The app was launched on the Android platform and had a strong focus on gaining high-quality users through effective advertising campaigns. The campaign focuses on daily installs and retention rate.

The challenge for Moj Lite + was to attract high-quality users who are interested in entertainment and social media. The app needed to increase its daily install rate and retain users for a longer period of time.

To achieve the desired results, we used our database to target users who are interested in entertainment and social media. We optimized the campaign in time to meet the requirements of the client. We also collected data and feedback to further optimize the approach.

The results of our campaign were impressive. We were able to drive a huge number of new users for the client. The daily install rate was over 60,000, and the D1 retention rate was 40%+. These results were achieved by employing a targeted advertising strategy and optimizing the approach based on data and feedback.

Our Moj Lite + campaign was a success, achieving impressive results and positive feedback from our customers. By employing a targeted advertising strategy and optimizing our approach based on data and feedback, we were able to attract high-quality users to our app.