CASE STUDY
Magazine Luiza
Our programmatic ads use advanced data analysis to deliver targeted, high-performing campaigns that drive results for your business.
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Background

Magalu is a popular Brazilian e-commerce app, for which we are doing user acquisition. The primary objective is to drive installs and increase the app’s user base, while maintaining a low fraud rate in appsflyer.

The client monitors key performance metrics such as installs, uninstalls, engagement, and retention rates. Use this data to identify areas for improvement and make data-driven decisions.

Strategy
We are using AppsFlyer, a mobile marketing analytics platform, to achieve UA. We are focused on targeting users who are most likely to download and use the app, using various traffic. We are also leveraging retargeting campaigns to bring back users who have installed the app but have not made a purchase yet.
Results

By implementing these strategies, we can improve Magalu's data performance, achieve an uninstall rate of less than 15%, and daily install volume of 300,000+.

Additionally, the app's D1 retention rate has consistently remained above 40%, indicating that users are finding value in the app and are more likely to continue using it. Furthermore, Our fraud rate has remained under 5%, indicating that we are targeting genuine users and avoiding fraudulent activity.

Conclusion
The user acquisition campaign for Magalu has been successful in driving installs, increasing the app's user base, and maintaining a low fraud rate. The app's high D1 retention rate indicates that users are engaged with the app and are more likely to make purchases in the future, which could lead to increased revenue for Magalu.