CASE STUDY
Banco Inter
Our programmatic ads use advanced data analysis to deliver targeted, high-performing campaigns that drive results for your business.
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Background

Inter is a digital bank based in Brazil, with an app that provides payments, transfers, investments, and loans. The goal is to increase user acquisition and retention rates by focusing on the campaign’s necessary KPIs and ensuring good, qualified conversions.

The client monitored key performance metrics such as installs, re-engagement rate, and retention rates. Use this data to identify areas for improvement.

Strategy
The client decided to use Adjust, a mobile attribution and analytics platform, to track and optimize the campaign. We launched a series of creatives on good performance’s top apps, focusing on users who were interested in finance and banking.
Results

After one month of running the campaign, we saw a significant increase in user acquisition and retention. Achieve rejected rate of less than 15%, and daily install volume of 50,000+.

These results were well above Inter's minimum KPIs and showed that the campaign was successful in attracting and retaining users. We continued to optimize the campaign based on Adjust's real-time analytics, making small tweaks and targeting to improve performance even further.

Conclusion
Through a targeted advertising campaign with Adjust, Inter was able to increase their user acquisition and retention, achieving their KPI goals of a minimum CVR and maximum rejected installs. By using a click-based attribution model and disallowing incentivized traffic, we were able to ensure that the campaign was both effective and ethical. The campaign's success demonstrates the importance of targeted advertising and real-time analytics in achieving marketing goals.